Why DMI?

DMI's CEO, Roy Head, describes how DMI was created to bring together the very different worlds of media and science, and how it has the potential to save over a million lives.

The Talent

DMI has a unique way of recruiting staff. Rather than selecting people based on education or experience, we invited 600 people with no experience at all to write a script...

Battle of the Brands

Like Coke, Pepsi and Nike before them, brands from the developing world also want to become household names - and not just in their home countries. Thanks to an ongoing boom in consumer spending, they just might get their wish.